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Train in social, video, mobile and data at New England NewsTrain on Oct. 14, 2017 


The Particulars

When: 9 a.m. to 5:40 p.m. Saturday, Oct. 14, 2017.

WhereEndicott College, 376 Hale St, Beverly, MA 01915. A campus map and directions are here. Beverly is 26 miles north of Boston. Beverly is a 35-minute train ride from the North Station in Boston, leaving at 8:30 a.m. on the Newburyport/Rockport Line. A campus shuttle will meet the train at Beverly station.

Cost: Early-bird registration is just $75. The early-bird rate ends Sept. 14, increasing to $85 on Sept. 15. 

Meals: Your registration includes light breakfast and lunch. 

Special offer: Be among the first 20 to register and be entered in a drawing for one of five free, yearlong subscriptions to the AP Stylebook online.

Is this workshop for you? This workshop is for reporters, editors and other journalists from print, digital and broadcast newsrooms of all sizes, as well as journalism educators and students. Public information officers and public relations specialists have also benefited from attending NewsTrain. You do not have to be a member of APME to attend.

Registration for groups: Email Laura Sellers-Earl, NewsTrain program assistant.

Diversity scholarships: The deadline to apply for a competitive diversity scholarship for New England NewsTrain is Sept. 6, 2017. Applications are open to journalists, journalism educators or journalism students from a diverse background, Successful applicants have their registration fee waived; they must pay their own travel expenses. In addition to completing the online application , applicants should email a resume and up to three work samples to Rony Camille with CBS Boston. Journalism educators need not send work samples.

What to bring: A laptop and smartphone for the exercises.

Lodging: The Wylie Inn & Conference Center, adjacent to Endicott College, is offering a discounted rate of $194.65 a night, plus taxes of $22.78, for a total of $217.43. To book, enter the corporate code NEGECT, or call toll-free 866.333.0859 and indicate you are participating in a conference at Endicott.

Other nearby options include:

Airport shuttle: North Shore Shuttle offers shared-van service between Boston's Logan Airport and Beverly for $119 round-trip. Reserve online, or call toll-free 1-800-233-7483.

SponsorAssociated Press Media Editors (APME). Please see the complete list of donors who support NewsTrain at the bottom of this page.

Hosts: Endicott College School of Communication, CBS Boston, WBUR, Metro US (Boston), Boston Herald, Nashoba Valley Voice, WBZ NewsRadio 1030, Boston group of the Online News Association and The Associated Press Boston bureau.

Questions: Email Linda Austin, NewsTrain project director.

Come to Beverly, Massachusetts -- just 26 miles north of Boston -- for a full day of digital training on Oct. 14, 2017.

Training Sessions Include:

  • Maximizing social media to get your story read,
  • Using social media as powerful reporting tools,
  • Shooting short, shareable smartphone video,
  • Making smart choices in mobile storytelling, and
  • Producing data-driven enterprise stories off your beat.

Early-bird registration is just $75 and includes a full day of training, plus light breakfast and lunch. The early-bird rate ends Sept. 14, increasing to $85 on Sept. 15.

You Will Learn How To:

  • Use social media as a reporting tool and verify user-generated content.

  • Develop an engaging voice in writing news posts for Twitter and Facebook that will help get your stories read.

  • Shoot short, shareable smartphone video using a tripod and external microphone, and sequence the best five shots in sharp focus with high-quality audio.

  • Identify the best way to tell a particular story on a small screen: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination.

  • Identify a data set from your beat that will likely produce a story, and sort and filter in Excel to locate a potential story.

 Register here.



(Download a PDF of the agenda.)


The blue and green tracks on the agenda allow for smaller class sizes. All attendees receive the same instruction, just at different times.

Session Specifics

Getting your story read: maximizing social media for branding and audience engagement This session offers tactics and tips to improve your writing on social media, establish your brand, encourage community engagement, and measure how well your social media efforts are working.

Using social media as powerful reporting tools Social media can be used as powerful reporting tools, which are valuable whether you're facing a big breaking news story or an enterprise project. Learn how to use social media platforms and complementary websites to locate expert and “real people” sources, crowdsource using Google forms, and curate social media responsibly to augment your own content. 

Viral video: shooting shareable smartphone video Columbia’s Tow Center for Digital Journalism studied what makes for successful news video and recommended that reporters shoot fast, raw clips posted instantly from the field, leaving in-depth, more sophisticated video stories to highly trained video journalists. Learn how to produce those clips of under one minute with minimal editing. Use a tripod and external microphone and sequence your best five shots to create shareable video – without getting in the way of your reporting. Bring your smartphone for the exercises. 

Storytelling on mobile: making smart choices Forty-four of the 50 largest newspapers get the majority of their digital traffic on mobile. We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible?

Data-driven enterprise off your beat How do you fit enterprise stories around the many other demands you face as a beat reporter to write dailies, file web updates, tweet and shoot video? One way is to take advantage of the plethora of local data available online to spot and develop unique stories for your news outlet. All you need is either you or someone else in your newsroom who can download and sort databases in a spreadsheet program, such as Excel. Learn how to find and analyze data, enabling you to spot the enterprise stories in the numbers, whether your beat is sports, health, business, education, local government or cops and courts. Bring your laptop for the exercises.

Your Trainers

We will be naming the trainers shortly. If you'd like to recommend trainers to teach these skills, please email Linda Austin, NewsTrain project director.

If you'd like to be notified when the trainers are set, please provide your email address.

Our Donors

NewsTrain's 2016 donors include The Associated Press, The APME Foundation, the Samuel I. Newhouse Foundation, Scripps Howard FoundationGateHouse Media LLC, Pepper Hamilton LLP, Levine Sullivan Koch & Schulz LLP and APME past and present board members.

1040 P Street
Lincoln, Nebraska

·         Newspapers Canada

·         Atlantic Journalism Awards

·         Canadian Association of Journalists

·         Brunswick News

·         TC Media

·         University of King’s College School of Journalism

·         Newspapers Atlantic

Associated Press Media Editors

APME is a professional network, a resource for helping editors and broadcasters improve their news coverage and newsroom operations.

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